Heatmapping
Heatmaps are a useful tool in evaluating click and scroll patterns on a webpage or template.
Use cases:
- Discover failed clicks, where users expect clicking on a page element to do something but no interaction is implemented.
- Find where the ‘fold’ exists most commonly for your users.
- Learn which call to action users most often use (especially useful when more than one instance of a CTA exists)
Session Recording / Replay
Session recording is great for identifying and diagnosing problems with digital experiences. Where heatmapping provides insight across many users, session recording allows you to review individual sessions.
Review and tag each session recording to find common usability issues on your website or marketing funnel.
A/B & Multivariate Testing
A/B and Multivariate testing tools allow you to send all, or a segment of, your website visitors to different variants of the same page. Typically the underlying objective of the page remains the same, but the content, layout and design can vary.
For lead generation landing pages we’ll often test the length of the page, headlines and copy, call to actions
Google Optimize, Optimizely and other testing tools allow you to run the test until the results are deemed statistically significant.
Funnel Tracking
Funnel tracking puts a microscope over your key user flows to determine common drop off points
Tag Management
Dashboarding
Dashboard and reporting tools allow you to present insights
