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Marketing Automation
Taking the plunge into the world of marketing automation can be both exciting and a little daunting. Selecting the right technology solution for your business is critical, but even more important is ensuring you have the right strategy and resources in place to execute your vision. Talk to Calibrate about how we can help guide you through this journey on the path to success.
Platform Selection
We firmly believe there’s no single solution which is right for every business. That's why we don't just focus on one platform, we work with a wide range of different solutions across the Martech spectrum. We’ll carefully evaluate your needs and recommend a solution which is right for you based on your specific goals, budget and resources.
Platform & Data Integration
Marketing automation is only as good as the data that drives it. We can help you to scope and setup connections using Zapier or with custom API integrations to facilitate the seamless flow of data and get the most out of your technology investment.
Customer Journey Planning
Our customer journey planning considers the buyer journey and how we place the right message in front of the right person, at the right time. We use this planning methodology to map our comms touch points across email, nurture sequences, landing pages and content assets.
Buyer Persona Development
Defining buyer personas is a critical part of your marketing automation planning process. We view personas as being the foundation for all inbound marketing because they enable you to understand your audience and produce content which truly resonates with them.
Content Strategy Development
We help you define smart content strategies that serve the foundation for other digital marketing activities. We develop content that resonates with your buyer personas and also establish what content format will be most impactful. We help you to tell engaging stories and break through the noise.
Content Generation
Content is the engine that drives a successful marketing automation program. We’ve got experience creating engaging content for every stage of the marketing funnel, from blog posts that attract the right visitors to your site to eBooks, infographics and interactive tools, we can help you to produce the content you need to make your marketing automation program sing.
“ Partnering with Calibrate has transformed the way we now think about communicating with our customers. From the moment we started working with them we knew we had a highly capable, insightful and engaged team. We look on the guys at Calibrate as part of our wider marketing team and know they are just as passionate and committed to achieving our communications goals as we are. The results we’ve achieved in just a short space of time has the team excited about what else we can develop and create together with Calibrate. ”
Rebecca Mason
Tourism Holdings Limited (THL)
Ensure your marketing and communications teams are compliant with spam law.
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