We developed a pilot campaign for one of the MTF Finance regions using Facebook click ads as our primary traffic driver for lead generation. We used the Unbounce platform as an independent landing page deployment tool. We created a bespoke landing page template that was aligned with the MTF brand. The landing page was placed on a sub domain and featured all franchisee locations within that region.

We A/B tested a variety of targeting and creative to optimise the conversion rate. We created landing pages for each region of New Zealand. The best performing campaigns in terms of creative and targeting from the pilot campaign, were then applied to each region and optimised on a weekly basis.