Newsletter - Get the latest digital marketing news, latest developments and insights
Strategy & Planning
Great digital marketing starts with great strategy. We work closely with our clients to really get under the skin of their business and fully understand their objectives, their pain points and resource constraints. Then we collaborate to come up with a smart, pragmatic plan to smash through barriers and achieve success.
Marketing Planning
The marketing landscape is constantly changing. Where your customers are found today, may not be where they are found tomorrow. Our marketing planning considers how best to attract, engage, convert, close and delight your customers. We maximise the effectiveness of marketing technology to help you to capitalise on quick wins and work towards a longer term vision.
Marketing Platform Selection
The marketing technology sector is an increasingly complex and crowded space. We can help to cut through the buzzwords and sales jargon to focus on your most important requirements before evaluating the market to source the right technology stack for your business. Then we'll support you through implementation and onboarding to get you up to speed as quickly as possible.
Persona Development
Defining buyer personas is a critical part of your digital marketing planning process. We view personas as being the foundation for inbound marketing because they enable you to fully understand your audience and produce better quality content which attracts attention in a cluttered marketplace and truly resonates.
Content Strategy Development
We help you develop smart content strategies which serve as a foundation for effective digital marketing. We develop content which resonates with your buyer personas and we'll work out the most effective distribution strategy to ensure your audience finds it. We can help you to tell engaging stories which break through the clutter and connect with your customers.
Customer Journey Mapping
Customer journey mapping is an extremely valuable exercise for helping to ensure that we deliver the right messages to the right people at each stage of the customer lifecycle. We use our proven planning methodology to deliver relevant communication touch points across multiple channels and achieve maximum engagement.
Lifecycle Program Design
Aligning automated communication touch-points with key moments in the customer lifecycle can deliver highly engaging and relevant messages which significantly outperform conventional campaigns. We can help you to make the leap from 'batch blast' to a highly targeted communication strategy delivering more relevant and timely messages to your audience through the use of intelligent segmentation and automation.
Media Planning
We specialise in the delivery of strategic media solutions for maximum ROI. We consider an integrated approach across all media formats and plan placements around our buyer personas & customer research. We pride ourselves on trialing innovative ad formats, testing, optimising and ensuring all campaign media is converting optimally based on your objectives.
“ Partnering with Calibrate has transformed the way we now think about communicating with our customers. From the moment we started working with them we knew we had a highly capable, insightful and engaged team. We look on the guys at Calibrate as part of our wider marketing team and know they are just as passionate and committed to achieving our communications goals as we are. The results we’ve achieved in just a short space of time has the team excited about what else we can develop and create together with Calibrate. ”
Rebecca Mason
Tourism Holdings Limited (THL)
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